Black Mold – Levels Of Severity, Effects On Health, And Necessary Precautions

Black mold is basically a kind of fungus that can be found in moist and humid areas. You can find these deadly creatures in any part of your house especially washroom, basements and kitchen. Black mold can seriously affect one’s health, as they produce spores which contain mycotoxins. Prolonged exposure to these spores can lead to severe health problems or ultimately death.

Once these creatures start taking birth in your house, it becomes increasingly difficult to stop their growth. This is because they spread at an alarming rate and can invade your entire house. You can still avoid its exposure if they are found outdoors, but if they grow inside your house, you have no other option than to live with these harmful creatures.

Black mold is also known as Stachybotrys chartarum. It is in green and blackish color and can grow on damp places like damaged walls, floors, basins and organic products. There are many different species of black mold and each of them produces mycotoxins of varied severity. The level of severity will depend on various factors like moisture, food source and temperature. The presence of all these factors can make the situation worse.

It is needless to say that these fungi can severely affect one’s health. First of all, exposure to black mold can weaken your immune system. You will develop allergies and experience irritation in eyes throat and skin. Some will even start suffering from diarrhea. In extreme cases, consistent exposure may result in death of the person. There are some forms of mycotoxins that can have a greater impact on animals and pets than on humans.

Due to its increased severity and health issues, many companies have come up with high formula products to get rid of mold. They have produced mold killing sprays, detergents and even paints. By using these products, you can kill away these creatures and wash off the affected places. Some people use products like bleach and ammonia. However, bleach has its own certain limitations. First of all, it cannot reach in to the tiniest corners of your house, where molds have been nesting.

Secondly, bleach cleans the place temporarily, but it does not prevent future growth of black mold. Moreover, bleach is unfit for human health which further adds to the problem. In such cases, natural black mold killing products would work best because they do not cause harm to human health and can reach every corner of the house where molds are hiding. They are also free from all sorts of side effects and also prevent mold from growing in the future.

As The US emerges from a long recession, managing the growing cost of healthcare remains an ongoing concern. The Affordable Health Act will eventually assure the availability of healthcare insurance coverage to over 30 million more Americans. This landmark legislation will improve access to a previously uninsured or underinsured group of Americans.

Health and Healthcare disparities is broadly defined as worse baseline states of health and relatively worse clinical outcomes associated with certain diseases in certain population groups. The affected groups may be distinguished by race, ethnicity, culture, gender, religion and age. The costs to treat the diseases which result from Health and Healthcare disparities represent one of the recognized areas of unnecessary and arguably avoidable healthcare delivery costs. Specifically, in certain instances both prevention and more cost efficient management of chronic disease states can significantly reduce healthcare costs. A chronic disease is defined as a long lasting or recurrent medical condition.

Some common examples include diabetes, hypertension, asthma and cardiovascular disease. Unfortunately, our current healthcare system may be better equipped to manage intermittent and episodic disease occurrences and not the demands of chronic medical conditions In a study published by Weidman et al from The Urban Institute,the authors estimated that in 2009, disparities among black health  African Americans, Hispanics, and non-Hispanic whites will cost the health care system $23.9 billion dollars. Medicare alone will spend an extra $15.6 billion while private insurers will incur $5.1 billion in additional costs due to elevated rates of chronic illness among these groups of Americans. Over the 10-year period from 2009 through 2018, the authors estimated that the total cost of these disparities to be approximately $337 billion, including $220 billion for Medicare.

In the same study, the authors estimated the total healthcare costs secondary to racial and ethnic health disparities in chronic disease treatment (diabetes, hypertension, stroke, renal disease, poor general health) in African Americans and Latino Americans residing in the Commonwealth of Pennsylvania to be $700 million. The Urban Institute. A study entitled The Economic Burden of Health inequalities in the United States by LaVeist et almeasured the economic burden of health disparities in the US using three measures: (1) direct medical costs of health inequalities (2) Indirect costs of health inequalities (3) Costs of premature death Their findings revealed:

The combined costs of health inequalities and premature death in the US among African Americans, Hispanics and Asian Americans were $1.24 trillion
Eliminating health disparities for minorities would have reduced direct medical expenditures by $229.4 billion for the years 2003-2006
Between 2003 and 2006, 30.6% of direct medical expenditures for African Americans, Asians, and Hispanics were excess costs due to health inequalities.
Cultural competence (CC) refers to an ability to interact effectively with people of different cultures. CC comprises four components: (a) Awareness of one’s own cultural worldview, (b) Attitude towards cultural differences, (c) Knowledge of different cultural practices and worldviews, and (d) cross-cultural skills. Developing cultural competence results in an ability to understand, communicate with, and effectively interact with people across cultures. CC has been increasingly recognized as an important, overlooked and underappreciated factor in delivering healthcare to an increasingly diverse America. US census estimations project that by 2050, over 50% of Americans will be non-white. Over 50% of children will be nonwhite by 2025. It seems intuitive to that the interface between patient, healthcare system and healthcare provider is a critical point in the delivery of healthcare. To this end, The Office of Minority Health in the Department of Health and Human Services has issued mandates and recommendations to inform, guide and facilitate the creation of cultural and language appropriate services. (CLAS Culturally and Linguistically Appropriate Services). Implementation of these guidelines within systems and agencies and among individuals can enhance CC and ultimately improve clinical outcomes.. The Center for Health Improvement and Economic Development was one of several parties which advocated for statewide guidelines regarding the cultural competency CME (continuing medical education) requirements for initial licensure and relicensing of physicians in the Commonwealth of Pennsylvania. To accomplish this goal, we set forth to educate and inform the various stakeholders regarding the intrinsic value of CC as a critical determinant of improving healthcare outcomes and a direct result of a utilitarian argument of social justice in the United States. The Center also recognized the importance of making a compelling business case in the current economic climate Partnering with the Gateway Medical Society, the Pennsylvania State Legislative Black Caucus (PSLBC) under the leadership of State Representative Ronald G. Waters and the Center for Health Improvement and Economic Development-a townhall format meeting was organized and planned in Pittsburgh. Local legislators including State Representatives Jake Wheatley, Tom Preston and Daniel Frankel were in attendance.


The Impact Of GSM Mobile Phones On Nigerians

Looking back to what life used to be for all of us before the GSM evolution about 6 years ago, it gives one a clear understanding of the positive impact GSM has on Nigerians. The way we used to communicate and do business have changed tremendously, the life of the common people has also been touched in different ways, it cuts across every facet of life, which is why I feel delighted to talk about some of the gains of the industry though it is not yet ‘ohuru’.

Some of the blessings of mobile communication in Nigeria has been directly or indirectly on the populace, the cooperate world, business world, and the society at large.

Job creation and employment is one of the good things that GSM brought to us, the sector is the highest sector that has employed both skilled and unskilled manpower in recent times. A great number of people especially the young graduates have been given employment in the GSM companies where they make a living and are useful to their families.

Apart from this direct employment, jobs have been created, where many people are self reliant doing their own GSM businesses, one of such business is making of calls and the sale of recharge cards to GSM users. This business is popularly known as business centers or call centers. Looking around the cities, towns and even villages one will hardly walk about two poles without seeing a business center mainly characterized by the use of umbrellas, kiosks and even shops painted with the colors of the mobile service providers. It is easy to start because it requires little start up capital, in fact all you need is your umbrella as a shade, a stool, a table and your handset loaded with calling credit of any amount say #1000, and you have started. This has provided a means of livelihood for many people who would have been unemployed; some have also learnt the technical aspect of the business by repairing and fixing of mobile phones in their repair shops.

Sales of GSM phones and its accessories are big business, it is also very profitable here in Nigeria, and I consider it the biggest gain of this revolution. It has really provided affluence for many who are in the business big time. The return on investment is superb. Having the statistics that over 16 million handsets have been sold so far, 32.2 million mobile lines in Nigeria now, with the number of mobile lines increasing to 43 million within the first part of the year and a projection of about 76 million mobile lines come 2011, all these are indicators of how the market is and where it is going. Many people have actually tapped into this boom. This business is very lucrative. If you have ever visited the Computer Village, Ikeja, Lagos, You will understand the veracity of the statistics and research given above, the market is said to be the largest phone market in Africa.

The impact is also felt in the way businesses are being done these days, it has reduced the risk and cost of traveling long distances, since one can be in his house and actually attain to the business using his mobile phone. It has made all of us ubiquitous. Businesses are being done nowadays at the speed of thought like Bill Gates envisaged.

Cooperate Organizations like the banks for example; have integrated GSM technology into banking operations known as Mobile banking where a customer has full access to his or her account using the mobile phone or device. Examination bodies and educational institutions have also employed this technology too where candidates check their results on their mobile phones, the internet can also be accessed from the mobile phone and other value added services like picture messaging,  Nigerian Music music downloads etc,giving the users a beautiful experience.

Socially, we have benefited in the cooperate social responsibility of the service providers and phone companies. Some have provided educational facilities, AIDS campaign awareness, ICT labs, Hospitals and sponsorship of several events, one of such events is the Globacom (one of the service providers in Nigeria) Premiership League where huge amount of money is set aside for the development of Nigeria football. Many individuals have also benefited from these companies by being their ambassadors.
Our social life has also being impacted on, relationships with friends, relatives and loved ones are kept alive through phones calls, I have personally benefited from the mid night free calls being offered by MTN, I have good time to talk to my friends and loved ones. I know you have actually benefited too, feel free to share your experiences on here.

More investors are showing interest in Nigeria because of the rapid increase and return on investments,with the recent issuing of 3G licenses to four telcoms companies,more benefits is on the way for GSM users in Nigeria.

Having pointed out some of the successes being recorded in the lives of the people, it is also pertinent to say that we expect quality service at a more reduced cost, like the Oliver Twist -we want more!





Honda RA107: Off with the “Elephant Ears”

In Barcelona, Spain last week Honda F1 team has tested its new aerodynamic design which was in the form of “elephant ears”.

The Honda RA107 which was driven by Christian Klien with its protruding elephant ears on its front nose was following the heels on MacLaren’s nose-straddling front wing. Unfortunately it seems like the elephant ears are not really meant for racing, the Honda F1 team has set the slowest time of the day. The team  ホームページ制作 福岡 has finally decided not to push through with their new aerodynamic design since it has done nothing to enhance the performance of their car.

According to Jacky Eeckelaert, engineering director, “The main purpose of our test programme this week was to evaluate different aerodynamic configurations which have been developed in order to improve the braking stability of the car. The braking is definitely better now and the lap times have improved and become more consistent, but there is still a long way to go to bring the team back into contention.”

Honda, second largest auto seller in Japan and maker of high quality Accord body kit, has been working really hard to correct the problems of the new car since the start of the season especially in terms of the car’s handling performance.

According to some reports the team is currently working round the clock to develop a new car which would be launch hopefully next month in time for the Canadian Grand Prix.

Although the test didn’t go well for the Honda team it proceeded remarkably for some teams like for instance David Coulthard and Red Bull Racing has been able to grab some attention by posting a new track record with a time of 1:21.066. The quick lap happens during the qualifying simulation wherein the RB3 was running on a minimal amount of fuel just before it hit the circuit.

Pedro de la Rosa of the McLaren’s was 2-10ths back as he tries to test the new front wing of the team’s car which would make its debut at the Spanish Grand Prix in two weeks time. Felipe Massa of the Ferrari team was able to finish with the third fastest time despite a mechanical failure that has interrupted his drive in the morning. And as expected of Ferraris they have finished the week recording the fastest time, three out of the four testing days.

Giancarlo Fisichella, the driver for Renault was the fourth quickest with Robert Kubica completing the top five. The driver for Toyota, Ralf Schumacher finishes as the sixth fastest.

About Honda
Honda Motor Co., Ltd. or Honda for short is a Japanese engineering and engine manufacturer corporation. It is renowned for its automobiles and motorcycles. It has also surpassed Nissan as the second largest distributor of autos in Japan.

Honda also manufactures other products that include trucks, robots, scooters, jet engines, and jets, ATV, electric generators, water craft, lawn and garden equipment, marine engines, as well as aeronautical and other various mobile technologies. The high-end line of cars of Honda is sold under the Acura brand for China and North America. And just recently the company has ventured into the domain of mountain bikes and they have produced the first-of-its-kind bike that makes use of an internal gear changing system in the Honda RN-01 G-cross.

In addition, Honda is also the world’s largest producer of engines, building more than 14 million internal combustion engines each year. It was in the year 2004 when Honda started producing diesel motors that were very silent and does not required the addition of particulate filter to pass the emission standards.

Honda has its base in Tokyo. Its shares trade on the New York Stock Exchange, Tokyo Stock Exchange and exchanges in Osaka, Sapporo, Nagoya, Kyoto, London, Switzerland, Paris, and Fukuoka. Honda has subsidiaries in California and Canada plus it also forms a number of joint ventures around the world which include Honda Siel Cars India Ltd., Dongfeng Honda Automobile Company in China, Hero Honda Motorcycles India Ltd., and Honda Atlas Cars Pakistan.

For more about your Aftermarket parts needs accord body kit, visit your trusted online source.

Evander Klum is a Business Administration graduate who hails from Alabama. He enjoys extreme sports and he is also a car racing fanatic. At present, he works as a marketing manager at an advertising agency in Cleveland.




Pros And Cons Of Online Debt Management Services

There are online debt management services that you can turn to when you are seeking debt relief solutions. You will find that there are advantages and disadvantages associated with online debt management solutions. Understanding the pros and cons of such services will make it easier for you to decide if  Managed Cloud Services online debt relief solutions are the perfect solution for you.

Some of the prime advantages you will discover in association with online debt management services include the expedient and rapid reduction of your existing and eligible debts. You may be able to lower your debts as low as fifty percent of the original debts you have accrued. Another distinct advantage of utilizing such services is identified in the fact that within a 12 to 36 month time, you will have resolved many, if not all of your debts. Further, you will also find that such services sometimes provide you with super fast ways of consolidating all of the debts that you presently have. Finally, there are online services that include debt counseling guidance; this guidance can ready you for the future and help you remain financially stable.

These services can sometimes have distinct disadvantages too; for example, if you are settling debts via online debt management services, not all of your debts may be eligible for the program and some of the debts that you have may not be settled for less than what you owe now. If you don’t find a good company to work with, you can end up losing out on your money too. Further, these programs are not swift; you have to be willing to work with the company for an extended period of time. If you find a company that delivers poor customer service or that proves unresponsive to your needs, you can end up having a great deal of difficulty working your way through the program being offered to you.

Online access to debt management services is clearly convenient; you can hire on a company from the comfort of home and work with a representative via online access. You can supply your personal information via encrypted and secure methods, and you can get your program established in a relatively short time span. Ultimately, you will have to give full consideration to the pros and the cons of such services before you agree to sign on for services offered to you.


5 Super Useful Tips For Hiring The Right Digital Marketing Agency For Your Business

When you enter the online business world, the first advice that everyone gives you is to hire a digital marketing agency to boost the rankings of your business and its promotions online. A professional internet marketing services company knows how to register your company’s presence on the internet. It not only helps in increasing your sales but also opens venues for extending your business on a global scale. xanthitoday It is thus, not surprising to say that these digital marketing companies come at a price. However, not all online marketing companies are good for your business. You need to find the right one that suits your requirements and matches your budget.

You should take care of a few things before hiring a digital marketing service for your business promotions. After all, you are investing in something, it is only fair that you get a chance to check whether your investment is worth it.

Here are 5 super useful tips for you while hiring an Internet marketing agency:

Check for the company website
Believe it or not, checking out the digital marketing company’s website is much better than reading their sales pitch! It tells you a lot about what’s on offer. Some people might say that an agency which is super busy with clients might not have much time to spend on its own website. But one should always put their best foot forward and an experienced and result oriented online marketing company will definitely have an impressive website.

Know about professionals working with the company
A company at the end of the day is run by its employees. It is thus, highly advisable to do background research about the professionals hired by the digital marketing company in question. You should have a knowledge about what kind of skill sets they are carrying.

Interact with previous and current clients of the agency
Most of the companies list their clients’ names and websites under feedback section. You should take time out and contact these clients of the company and know their real views about the digital marketing services they received.

Check for rates
A good business always make a budget and try to find high quality services within their set limit. It is advisable to ask for price quotes and negotiate with digital marketing companies before agreeing to their full terms.

Find a digital marketing company that matches your company needs
The online marketing strategy for a jewelry website might not work well for a medicines business. You should look for an online marketing company that either specializes in promoting your business type or has worked in the past for a similar client.

Author Bio:

Graphics Merlin is a reputed name in the Internet marketing business. This online marketing company in Delhi offers affordable digital marketing services with high quality results. With more than 4000 satisfied clients, you should give Graphics Merlin a chance to improve your business’s online presence.



“Learning is Change and to change there must be an explanation” – Donald Clark.

Almost certainly this explanation holds valid for us all before the pandemics, and in any event, during the current emergency times, for example, the VUCA times.

However, to make change in our own self by constant, is discretionary as is endurance itself an open entryway of alternative, for us all. It’s up to us decide to deteriorate or continue learning and develop. The wad of learning is consistently in our grasp.

In Effective Digital Marketing Leadership, be any of us in the shoes of being in the Product Marketing Track, gantech Digital Management Track or Digital Marketing Leadership Track, it for the most part reduces to a similar condition of un-learning and re-learning.

In this way, when we un-learn and re-learn, our attitude develops further not just in abilities, and furthermore in moral administration. This by itself is so basic in the centennial. Here, I decide to focus and train hard on CMS dominance as perhaps the best technique in Digital Marketing Success.

Presently, what is CMS?

CMS is only the Word Press Software that is a free site creation platform. In Technical English Word Press Website is called as CMS (for example Content Management System). Word Press is the best Content Management System for Effective Digital Marketing Success.

Along these lines, I wanted to communicate the 8 Virtues of Bushido or the Samurai Principles that you should have a thinking ahead of, and guzzle in powerful trains in Digital Marketing Journey which obviously will be a marathon race and, not a 200 m Sprint race.

For the time being, let me digress a piece on the subject, to construct your establishment on the theme, and acquaint you with ‘The Change Grid Model’ formulated by Dr. Cynthia D. Scott and Dr. Dennis T. Jaffe.

There are four phases/cycles of Change:

Stage I: Denial

This is the stage when we deny the need to change, disregard them totally or purposely and limit the changes. Here we attempt to consolidate data, discover constantly how the change could affect us, talk about with others and give yourself the existence.

Stage II: Resistance

This is the stage or cycle, when we experience nervousness, outrage, and get enthusiastic, discouraged. At that point we attempt to recognize our feelings, sentiments, and the misfortune and search out the good or any help that we have to deal with ourselves. Obviously, here’s an expression of alert: “Don’t Join the Whiner’s Club”.

Stage III: Exploration

This is the cycle and stage where we need and should investigate choices, given up off the misfortune, torment, feel fierier and be confident. Here, we have to observe and recognize the accessible alternatives. Consequently, first we have to focus on the momentary objectives and afterward our prompt needs.

Stage IV: Commitment

This is a cycle/stage where we center on our course of activities, adjust to change, see the future with extraordinary positive thinking. Also, whenever we are submitted, we set long haul objectives and praise the new reality.

To comprehend this 4 phases better, I propose and firmly suggest you read the two books of Sir Simon Sinek “The Infinite Game” by Simon Sinek. Furthermore, additionally read ‘Leaders Who Eat Last ‘by Simon Sinek.

These 4 cycles or stages may not occur in similar back to back advances or may not take place in the same consecutive orders, and every span of time is novel to every person, and you may ricochet around among these 4 changes.

The explanation I have clarified the four phases is to make your understand the significance of profoundly practice the whole Word Press or CMS.

In straightforward English, Word Press site (for which I firmly have recommended a few times to have with Blue Host Services).

The motivations to get gifted and talented in Word press is so significant on the grounds that the CMS has a back-end (the administrator client end which will be the proprietor of the area space or site that is yourself ) and front-end who will be your guests, visitors or customers.

Understanding and getting gifted all the instruments utilized and how to utilize the Content Management System (i.e. word press site) successfully, both at the back-end and front-end is so compulsory for two reasons:

(1) On the Front-end, we should ensure we present so well to our audience / customers that is each guest the whole way across the globe who visit our site and furthermore drive in organic traffic and make our site simple to explore for our guests.

(2) On the Back-end, we should understand what’s going on, beware of the administrator territory, and distinguish if all is great.

Presently, with the 8 Bushido Virtues, the standards of Samurai champions, I can guarantee and vouchsafe that you are in safe hands, and can promise you a day to day existence season of Effective Digital Marketing Strategies and Consistent Revenue and long haul achievement:

(1) Rectitude or Justice:

Integrity or Justice is the most grounded excellence and it doesn’t just suggest military integrity and furthermore close to home integrity or our own self-integrity, where our Creator God is the Bookkeeper. It is equal to the European Chivalry, as in the narrative of the ‘Legend of Sword of King Arthur’.

(2) Courage:

Boldness is one of the best of ideals of Samurai Warrior when practiced with uprightness and integrity. This sort of Courage is like ‘The Nicomachean Ethics’ by Aristotle

As Confucius adds: “Seeing what is correct and doing it not uncovers an absence of boldness”

(3) Benevolence or Mercy:

Love, charitableness, compassion, empathy, sympathy and pity are characteristics of Benevolence and is the most elevated ascribes of a human spirit. Thus, it is the most elevated necessity of a Samurai fighter or Ruler to be exceptionally Benevolent.

(4) Politeness:

Civility, graciousness, great habits, profound quality, respectability which is totally established in generosity is a particular Japanese attribute.

(5) Honesty and truthfulness:

In spite of the fact that neither for monetary reasons and nor for plain life; a genuine Samurai must resent cash. Offspring of high-positioning Samurai were denied to accept cash and considered as a poor taste. Extravagance was considered as low moral standards and threat to masculinity and serious straightforwardness was expected of the champion class.

This didn’t suggest that cash was not significant, it inferred cash as a decent slave yet moral principles supplanted all different norms, for example, free enterprise.

(6) Honor:

The feeling of ‘honor’ a distinctive awareness of individual pride and advantages and his value.

Carrying on with an existence with a high Conscientiousness and respectability was a profound ‘honor’ for Samurais.

(7) Loyalty:

Just in the code of gallant honor does dependability achieve significance? In the contention among unwaveringness and friendship the code never falters from decision of devotion. ‘A Samurai was obliged to engage the astuteness and soul of sovereign of driving through genuineness of his words with slaughter.

(7) Self-Control and Character:

Moral Standards rises above bigger. What is correct is correct and what’s going on isn’t right.

Furthermore, a man should show youngsters moral principles. A decent Samurai wall on solid good character with high uprightness.

I unequivocally suggest you read ‘Hagukare’ by Samurai or ‘Bushido’ by Nitobe.

The narrative on the fellowship and deep bond that created between a Japanese and American warrior (during the World War II) is endearing and sensational.

Also, it shows the estimation of character and the blade like King Arthur’s sword, which no one but Arthur could lift it up from the laid stone. It would be ideal if you watch on YouTube the Bushido Documentary.

In this way, I demand you to execute these ethics and methodologies in Social Media Marketing Strategies, and furthermore in a real sense ace bit by bit at your own movement in Digital Marketing System.

In WordPress CMS, there are a lot of free elements accessible, and however learning I recognize is an arduous assignment, yet this by itself will assist you with taking you on your fruitful and powerful excursion in Effective Implementation of Digital Marketing System.

You may unwind, yet leave your endeavors alone predictable as it’s the consistency of day by day enhancements that will bring you to adapt reliably in the Digital Marketing world.

Everything is developing, much the same as the clients tastes changes along these lines, is the positioning and the SEO enhancements advances slowly.

I end with a note to continue learning and practicing Word Press to drive in more traffic to your site from the front-end and do a decent house-keeping from the back-end as well.

I close with an assertion of Marilyn Ferguson:


Online Marketing Experts Your Business Has Access To

Are you in Scotland? Online marketing experts, are just a call away and there are a few signs you need to look out for. Your web business could be poorly positioned in search engines or perhaps your online profits are not as good as expected. cantonshoppingguide Scotland SEO experts for example, can give your website the optimisation tools it requires on the web. Not only will you be able to obtain SEO tactics, but a range of online marketing techniques as well.

Website owners who are still unsure on whether they need to acquire online marketing techniques or not should take a good look on their online businesses. If you are an entrepreneur on the web, see if you are currently experiencing any of the problems listed below. This way, you will know whether solutions from online marketing experts are necessary for your website.

Your website is not picked up by the search engines

If your site remains unnoticed by the search engines, there could be something amiss with your optimisation efforts. Search engine marketing techniques are often successfully achieved by experts; however, inexperienced individuals may not have the needed knowledge in SEM in order to be successful at it. A website that is undetected by search engines will experience very little growth. You need to consult with online marketers if you want your site to be advantageously listed on the web.

Clients in the UK are not aware of your website

For business owners targeting the UK online market, it is necessary to have the right internet business marketing strategies on hand. If you currently run a web business in Scotland, for instance, it is reasonable for you to target the specific markets within the entire UK as well. Compared to other countries within Europe, internet users in the UK are the most active, according to a recent survey. Thus, you need to capitalize on the large number of online clients in Great Britain. If your website is still unknown to prospective clients in the UK, it is time you seek help from an online marketing expert in Scotland.

Your advertising methods are not improving web-derived sales

Online advertising techniques are done in order to increase the Internet exposure of your website and to boost online sales. However, if your sales do not improve at all even as you spend more on advertising, it is the best time to seek the assistance of online marketing consultants. Finding a reliable marketing expert online will help you achieve the best advertising tactics for your existing business that bring in the desired results.

Any website can benefit from solutions provided by experienced online marketing experts. Scotland businesses, especially in current markets can benefit immensely from the services of these experts.

Jimmy Anderson is an experienced marketing advisor in the UK who teaches people exactly what to do and how to do it to reap great rewards with various online marketing strategies


How Online Marketing For Small Business Made Me Forget Yellow Pages And Awful Newspaper Advertising

Why Online Marketing For Small Business?

Right this minute, right there in your home town eager buyers are shopping on the Internet for what you offer. If they don’t find you and your business they will buy from somebody else. Unfortunately, traditional marketing media and traditional marketing agencies are less and less effective in attracting local buyers to local business. Why? Face it, you don’t rely on Yellow Pages, newspaper ads and telemarketing like you used to, do you?

If you want to grow, establish your business online everywhere eager buyers are searching and you will be rewarded by legions of loyal customers who will gladly tell the world about how your business changed their lives. Ignore online buyers at your peril because, ignored, they will be your staunchest detractors, too. Therefore, devising an effective online marketing strategy is both your lifeblood and an essential key to your future.

Marketing Small Business Online Is Effective

Marketing is undoubtedly among the most essential aspects of any small business venture. It is actually how businesses grow and how they continue to work toward profitable goals. However, marketing is also one of the most challenging areas for small business owners to manage. It is often difficult to figure out what type of marketing is needed and which is effective.

Keep It Simple With Online Marketing For Small Business

Small businesses might not know the best places to advertise or might not know which marketing agency to hire. For the most part, online marketing for small business is the ideal solution for most of these concerns. The strategies to carry out marketing online for small business are very simple to understand and are considerably more affordable to use compared with traditional marketing campaigns, such as newspaper ads and Yellow Pages spreads. If you think about how ineffective traditional marketing with wide-ranging strategies is today, you will realize that the amount of money you have to spend on these campaigns is wasteful.

Small Business Marketing Online Targets Best Customers

Just imagine that you purchase a commercial advertisement from your local television station in the course of their most popular programs. Suppose your product is geared toward the younger market, but the program is targeting all age groups. Even though you might make several product sales and some of your ideal individuals might pay attention to your advertisement, you probably will not generate sufficient interest and sales to cover your considerable advertising costs. The truth is, more often than not, you would have wasted your money.

Best Alternative? Online Marketing For Small Business

Now, think about online marketing as an alternative. Your ad is published online in places frequented by interested individuals who want to see it and buy it. These people are trying to find the information that your advertisement provides, whether they are seeking a specific product, your service or more information. Now, because of the brilliance of online marketing, the market you are targeting will find your website because eager buyers are shopping for what you sell. This makes a huge difference, because rather than placing an advertisement in a single spot with the hope that someone will actually see it, your ad will be requested by eager buyers shopping online for what they want at the moment they want to buy it.

Remain Flexible Marketing Small Business Online

Online marketing for small business directs customers directly to your business. Done effectively you get considerably higher quality leads. Measurement of traffic quantity and quality allows you to determine how effective each ad is. In addition, in contrast to traditional marketing, online advertising empowers you to easily make changes to your campaign even while it continues to run. Have you ever attempted to do this with traditional marketing promotions? Can you change your Yellow Pages spread once printed? Can you change your TV commercial after production? Traditional advertisements created by traditional marketing agencies could easily bankrupt your business if you insist on changes that are carried out effortlessly everyday online. Flexibility is key to online marketing for small business.

Be Found Online Marketing Your Small Business

Rapid and profitable growth demands a sustained return on investment. Investment in advertising and marketing is undertaken without guarantee — nobody can guarantee a hit TV commercial and nobody can guarantee a million active Facebook fans. Online marketing for small business is a serious investment as well as an opportunity to be everywhere eager buyers shop for what you offer. Do you Google? Have you bought from Amazon? Have you researched a new car online? The future is today. If eager buyers don’t find you they will buy from somebody else.


Online Marketing Tips – 7 Steps to Success

The Components and Elements of Online Marketing

While creating a successful marketing campaign has never been easy, the advent of online marketing has simplified the process somewhat, while at the same time putting it directly into the hands of the online marketer. It is our hope that by following these Online Marketing Tips we can simplify the process further, allowing you and your marketing campaign to benefit from these 7 Steps to Success.

The Components of Online Marketing

There are three basic components to online marketing: the blog, the website, and the Social Network. A blog allows you to share information, the fundamental purpose of the Internet, while a website allows you to promote your business. Using the Social Network to spread the word among vast numbers of online users has also become fundamental to a successful online marketing campaign. Understanding the effective use of these three components of online marketing will greatly enhance your campaign, while at the same time vastly improving your chances for success.

The Blog

Your blog is where you can really shine as an individual; sharing your knowledge, experience, and expertise. This is where folks will get to know you and, though this notion frightens some, putting yourself out there is crucial to the success of your online marketing campaign. It almost goes without saying that people prefer buying from someone they know and trust – almost. If they don’t trust you, why should they buy from you? And, if they don’t know you, how can they trust you?

By sharing a bit of yourself, your knowledge, experience, goals, and values, you create an emotional bond with your prospective customer or client. By allowing them to share a bit of your world, through a combination of written content, pictures, even audio and video, they will feel as if they are getting to know you. This can only lead to increased trust.

Your blog is the best possible place to do this. You can even begin to interact with individuals here, by encouraging comments, “shares,” and “follows,” which will further increase their trust in you.

The Website

Your website, as an extension of your blog, is where your product or service will shine. This is where folks will begin to understand the benefits of doing business with you.

Once you’ve generated a personal connection through your blog, as well as building a sense of trust, sharing the benefits of your product or service becomes a natural extension of the new online relationship you’ve created with your prospect. Here is where all the traditional tools of advertising and marketing come into play: text, imagery, audio, and video; with video becoming ever more important.

Your website is the ideal venue in which to explain the features and benefits of your product or service; with great emphasis on the benefits. Just as with traditional advertising and marketing, explaining how your product or service will improve the lives of your prospects is paramount. Do not get caught up in why it’s the best; instead, show them why it’s the best for them.

Video is, of course, the ideal medium for showing almost anything, but its best use is for showing your prospect how they will benefit from the use of your product or service. Seeing your product in use; seeing others enjoying the benefits of your service; seeing you demonstrate the usefulness of your product, can only enhance their esteem for what you might do for them. Your website is the perfect platform on which to accomplish this, as virtually all hosting sites offer the ability to embed video in your site.

The Social Network

Using the Social Network, sites like Facebook and Twitter, as well as the professional networking site LinkedIn, will help to spread your message across the Internet, and the world. The sheer numbers involved dictate your presence here.

If you think of your Facebook profile as an extension of your blog and your Facebook Page as an extension of your website, with literally hundreds of millions of possible viewers daily, you begin to understand the importance of the Social Network as another tool in your online marketing strategy. The potential exposure here is awesome, and staggering.

Because Facebook is so popular, with 750 million active users, and because these users love to share information, each of them generating about 90 pieces of fresh content per month, the potential for any single piece of information being shared is mind-blowing. In fact, if just one person shares your information, it has the potential to reach 16,900 people within a couple of days. From there, there is no limit, because every new share increases the possible views of your information by nearly 17,000 users, every other day or so.

The sharing of information on Twitter, known as Tweets, is nearly as popular. These short, 140 character snippets of information have the potential to reach more than half-a-million users several times a day. Further, due to the nature of sharing information on Twitter, the short, to-the-point style, it is ideal for mobile sharing; evidenced by the 182% increase in mobile Tweets in the last year. Putting your information right into the hands of your prospect, even when not in front of a computer, makes it a wonderful resource for promoting your product or service.

For business-to-business marketing, the power of LinkedIn is nearly as impressive. While the sheer numbers may not be as staggering, the audience is more narrowly targeted, creating an ideal marketplace for B2B promotion.

The Elements of Online Marketing

As with any marketing campaign, content is king. The use of text to explain yourself, enhanced by imagery to generate a more personal connection; as well as audio and video to promote your business are the four crucial elements of a successful online marketing campaign.


Written content is, always has been – and always will be, the foundation of the online world, including online marketing. Without relevant, timely, well-written text content, online communication becomes virtually impossible.

Enhancing your content with imagery, audio, and video is all well and good but, without compelling text, your online marketing campaign is likely to fail. The sharing of information is what the Internet is all about. Without quality written content you will become marginalized at best, and ignored completely at worst.


Seeing you is as important as “hearing” you, i.e., reading what you have to say. By planting an image of you in the minds of your prospect, you enhance the personal connection and sense of trust you’re working so hard to foster.

Due to the advances in digital image generation, it is easier than ever to place pictures of yourself, your business, even your satisfied customers on your blog or website. Being shy will get you nowhere. As explained above, promoting yourself, as well as your business, is essential to a successful online marketing campaign. Imagery enhances this.


As another tool for creating an online presence, audio is very inexpensive and offers additional benefits to those who use it properly.

Especially when text becomes convoluted or confusing, such as instructional content on product usage for example, audio can bring clarity to your informational offering. Audio is also a great way to share information from other experts in your field. Audio interviews can be done conveniently and inexpensively, and will enhance your reputation as someone who is willing to share important information; regardless of the source.


Video has become nearly as important as text in online communication, especially in online marketing. Video can be used to personalize your relationship with your prospect; to explain complicated product features; to display product or service benefits; as “How to” and tutorial enhancements. In fact, the possibilities for the use of video in online marketing are almost endless.

With the advent of inexpensive easy-to-use video editing technologies and online video production sites, as well as the incredible popularity of online video platforms, video is fast becoming the default method of expression.

Using YouTube to promote marketing videos has become nearly as universal as the use of the Social Network; with numbers equally staggering. Beyond sheer numbers however, there is the propensity of YouTube viewers to share the videos they enjoy. This then, is the reason for posting your marketing videos to YouTube. Creative, entertaining videos get shared by millions and the chance that your video might “go viral” is more than enough reason to post there.

While online marketing does share many of the same characteristics of traditional advertising, it is the ability to build relationships over time with your prospects which make it so attractive; to say nothing of the convenience factor found in shopping online. By following these Online Marketing Tips, and by remaining faithful to the 7 Steps to Success, you will be able to profit directly from the advantages inherent in this multi-faceted marketing world.


Getting An Internet Marketing Education

Most of today’s successful online marketers do not have any formal Internet marketing education. They had all learned the ropes on their own, or through mentors who are experts in their online business specialties. Most of them had started without any investments at all yet have made good. These days, there are now schools offering courses (and award degrees) on Internet marketing. Internet marketing education has now gone on to a new level.

Lately, veteran marketers are now investing on themselves and their people by sponsoring and taking these courses. The main reason, of course, is simply to invest on growth and more knowledge in anticipation of better business and, ultimately, better income.

More options

Today, aside from these formal lessons, getting an Internet marketing education can be had in some other ways that are just as good, depending on your passion for learning. First on the list would be Internet marketing books and e-books.

The next option would be the good old mentor-student arrangement. As of today, there are now very good mentors that can give you the best set of lessons all about the Internet and doing business in it. Successful mentors can both work in groups or can offer one on one coaching.

Other programs

There are now groups and clubs with paid memberships for you to avail programs that can help. These include market research, templates, scripts and other Internet-related information and other data for your business.

There are also courses, either online or offline, where you can further your marketing knowledge. These include seminars and workshops, webinars, and live instructional lesson. They are all there to teach you how to move up in your present Internet business model.

Other trade tools

There are others who take some extra initiatives in expanding their present knowledge. Educating yourself on the ramifications of the Internet, online business and their other important aspects are taken care of by getting your hands on available software and specialized websites.

There are many available tools you can invest in to help you expand, grow, or better manage your online business. Consider the best methods that will move you forward with your Internet marketing education.


You increase your knowledge on themes to improve your appeal and that of your business and products to your customers. There are also tools to help you manage your mailing lists, help you reach more customers and other related things.

You can also begin your lessons by having a book or two on an Internet area you are not very familiar with. All these lessons are cheaper and you can pace yourself as you imbibe all the information you needed.

Major elements

For serious students who really want to embrace the Internet marketing education curricula, experts have isolated the five major elements that are the most important aspects that one needs. These include search engines, email, social networks, online magazines (and blogs) and ads.

Search Engine Optimization (SEO) is a means to have a site be found by a search engine. Designers tinker with such items as “tags”, “metatags”, and “keywords”. After which, the site has greater chances of being visible during searches.


Effective email campaigns usually produce results. This is because campaigns of this sort are built on solid research using addresses gathered via legal ways.

It also provides information on the product, creates relationships with clients and businessmen. It is also a profitable way to interact with a client.

Social network marketing

This aspect of online marketing is the current flavor after having exploded into a phenomenon that it is today. Tweeting, maintaining a Facebook presence and using LinkedIn to network other professionals is the main thing these days.

Blogs podcasts and ads

Your Internet marketing education is inadequate if it does not include blogging, podcasts, and even the ads. First, there is a marketing or article clearing house. There are also online sites for freelance writers, bloggers, and podcasters who publicize their businesses (and products) for free. They are usually paid flat rates for their work or they can make money based on the number of hits they get. Finally, for a student who wants to have a full Internet marketing education, the ads is another rich area to study considering that these little line ads generate billions of dollars of business.