The issue goes way beyond normal branding, it gets reflected in property magazines& websites that show property values for all the different suburbs in around the area, but there is no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at many of the state and national newspapers; they bypass Hervey Bay in their maps, even though many towns with far smaller populations are shown. Some of the evening news weather maps do the same. Go to many search engines for travel, such as Google maps, RACQ, and the location of the city differs and you do not get a clear or consistent location of where the CBD is. It doesn’t exist beyond council’s town planning scheme.
As someone who works within the CBD and does a lot of commercial business state wide & interstate, it’s a source of constant confusion and very difficult to get accurate statistics to reflect CBD sales, populations, values etc. It is also hard to explain to anyone interstate that there is no CBD suburb and part of Pialba or Uraween covers the CBD.