Achieving “Swift” Vision for Your Business or Organization

At first glance you may have read the headline of this article and immediately interpreted “swift” as fast, quick, hurried, rapid, etc. But, the “Swift” I am referring to is Jonathan Swift. And one of my favorite quotes related to strategic thinking and planning is from Jonathan Swift, who said, “Vision is the art of seeing things invisible.” And that very succinctly describes what I do everyday on personal and business levels and what I guide and facilitate others to do also.

The strategic plan model I use includes a vision statement, a mission statement, a list of core values or guiding principles and short and long term goals. And the entire model begins with “vision.” And let’s face it, the vision is invisible at first. Over my career, it has been very important for me to develop the art of seeing things invisible. This has been true in the visioning of buildings from an owner’s description in words to the visioning of a dream of what a person’s business could be.

I strongly believe it is essential to have a visionary, guide and facilitator to achieve the “Swift” vision for your business or organization. Too many times business owners, entrepreneurs and management are so preoccupied with immediate issues that they lose sight of their ultimate objectives. Businesses and non-profit organizations need a clear vision so that everyone in their organizations knows where they are heading by sharing the vision with all employees and stakeholders.

Without clear vision, there is blindness (or at least very blurred vision) of mission, purpose and goals. Included in this newsletter is an article by Larry Galler. Larry uses the term “Vision Challenged Disorder” or “VCD” in the article entitled, “Vision Getting Dim?”

It seems there is someone else that knows the importance of clear vision.

Does your business or organization have a “Swift Vision” now? Do all your employees know what the vision is? Or if you do have a vision, is it getting dim? Don’t let your business or organization fail because of the lack of a clear vision.


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